Santander

Santander Prendarios focuses on making the loan application process easy and transparent, allowing clients to apply online, check pre-approval statuses, and manage their loans efficiently through digital tools. Their goal is to enable customers to obtain financing in a quick and seamless manner.

The challenge was to redesign Santander Prendarios' digital experience to improve user engagement and drive higher conversion rates. The existing interface was complex and created friction in the loan application process, leading to customer drop-offs.

For the brand identity process, we faced the challenge of translating Santander Prendarios' established brand into a digital experience that resonated with modern users while maintaining its core values of trust and reliability. We had to ensure that the redesign remained consistent with the bank’s existing identity, preserving key elements like color schemes, typography, and tone.

We created a design system that prioritized consistency in typography, color schemes, and component behavior, ensuring a smooth user experience across all platforms.

Integrating different insurance brands into a cohesive product identity for Santander Prendarios was a complex yet critical task.

Each insurance company involved had its unique brand values, visual identity, and service offerings. The challenge was to harmonize these distinct elements under one unified product experience while preserving the individuality of each insurance partner.

The result of the project was a complete transformation of Santander Prendarios' digital presence, leading to a more streamlined, user-friendly interface that significantly improved the customer experience.