Santander's multi-assistance platform

A 360º multi-assistance solution

Santander Consumer helps their customers to search and hire for a wide variety of assistance solutions


Web App


Product design


1 Product Owner
1 UX Designer
1 UI Designer
1 Art Director


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The challenge

The main challenge was to create a new identity for a world wide recognized brand such as Santander.

Our team focused on developing a friendly but not too funny identity system that allows Santander Consumer to position as a finance inclusion product and to differentiate from Santander Group.

We explored three different concepts and more than a dozen content types.

"Exploring identity concepts in the project early stage was really fun! Also Santander Consumer's team was willing to try with something different and fresh."

Antonela Richieri - UI Designer at Paisanos

The result

Since Santander Consumer is a multi-assistance product, the architecture information definition was a key step during the UX analysis process.

Also our UI designers explored several content formats that support client's core value prop.

The result is a product that offers users a friendly and easy to use experience.

"Santander Consumer's team was really involved during the whole process. We planned a final demo in their offices to celebrate and discuss a roadmap with potential new features for the future."

Product Owner avatar image

Dayana Arevalo - Product Owner at Paisanos

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