Santander Consumer helps their customers to search and hire for a wide variety of assistance solutions
The main challenge was to create a new identity for a world wide recognized brand such as Santander.
Our team focused on developing a friendly but not too funny identity system that allows Santander Consumer to position as a finance inclusion product and to differentiate from Santander Group.
We explored three different concepts and more than a dozen content types.
Antonela Richieri - UI Designer at Paisanos
Since Santander Consumer is a multi-assistance product, the architecture information definition was a key step during the UX analysis process.
Also our UI designers explored several content formats that support client's core value prop.
The result is a product that offers users a friendly and easy to use experience.
Dayana Arevalo - Product Owner at Paisanos