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Case Study
Pedidos Ya
Winning a Cannes Gran Prix award with no-code and creative design

We've collaborated with Pedidos Ya to craft a creative campaign for the Qatar 2022 World Cup final.

Client
Pedidos Ya
Year
2022
Country
Argentina
Industry
Foodtech
Service
Creative Design
Award
Cannes Grand Prix
Outcomes
+26MM
Campaign reach
0$
Paid media budget
+32%
Hashtag mentions than Messi on X
1
Cannes Grand Prix Award
These statistics and outcomes are sourced from the World Cup Qatar 2022.
The challenge
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The million-dollar idea
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The impact
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Winning a Gold Cannes Grand Prix
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Stack and tools used in the project
Figma
Webflow
Flightaware API
Whatsapp
Node JS
Chat GPT
The team
Paisanos
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In December 2022, Argentina was on top of the world, having just won the FIFA World Cup for the first time in 36 years.

The challenge was formidable: create a compelling campaign within 48 hours, without any media budget, contingent on Argentina winning the World Cup.

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We devised an innovative solution: a web app built on Webflow, seamlessly integrated with the PedidosYa app.

This unique app transformed the World Cup into a food delivery experience.

We decided to send a push notification during the lunch. This strategic move generated a wave of positive confusion, piquing users' curiosity and prompting them to explore the app immediately.

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The impact of the campaign was nothing short of phenomenal.

Users were captivated by the creative representation of the World Cup as a food delivery journey, leading to an explosion of engagement on social media, particularly on Twitter.

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The campaign's originality, emotional impact, and exceptional engagement were recognized at the highest level, leading us to win the prestigious Gold Cannes Grand Prix.

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