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Pedidos Ya

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Case Study

Pedidos Ya

Winning a Cannes Gran Prix award with no-code and creative design

We've collaborated with Pedidos Ya to craft a creative campaign for the Qatar 2022 World Cup final.

Client

Pedidos Ya

Year

2022

Country

Argentina

Industry

Foodtech

Service

Creative Design

Award

Cannes Grand Prix

Link

pedidosya.com

Outcomes

+26MM

Campaign reach

Paid media budget

+32%

Hashtag mentions than Messi on X

Cannes Grand Prix Award

These statistics and outcomes are sourced from the World Cup Qatar 2022.

Stack and tools used in the project

Figma

Webflow

White airplane icon flying upward on a dark blue circular background.

Flightaware API

Green geometric 3D polygon shape with multiple triangular facets.

Node JS

White interlocking hexagonal loops forming a stylized geometric knot on a green background.

Chat GPT

The team

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Play campaign video

Delivery tracker showing estimated arrival Tuesday between 01:45 and 02:15 with progress bar and delivery confirmation message.

In December 2022, Argentina was on top of the world, having just won the FIFA World Cup for the first time in 36 years.

The challenge was formidable: create a compelling campaign within 48 hours, without any media budget, contingent on Argentina winning the World Cup.

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Argentinian soccer players celebrating a goal on the field at a packed stadium during a FIFA World Cup match.

Lionel Messi wearing Argentina's soccer jersey hoisted by teammates and holding the FIFA World Cup trophy, celebrating in a stadium.

We devised an innovative solution: a web app built on Webflow, seamlessly integrated with the PedidosYa app.

This unique app transformed the World Cup into a food delivery experience.

We decided to send a push notification during the lunch. This strategic move generated a wave of positive confusion, piquing users' curiosity and prompting them to explore the app immediately.

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Young man wearing headphones and a beanie, holding a phone and standing in a crowded bus while a notification in Spanish about an order delivery appears.

PedidosYa delivery tracking showing estimated arrival time, a world map with a route from Argentina to a location in Asia, and delivery details for Copa del Mundo 2022 handled by Lionel with options to send a message or leave a tip.

World map with four location markers connected by dashed lines, highlighting a path across South America, Europe, and Asia with a trophy icon near the Atlantic Ocean.

Obelisk in a crowded city square during sunset with a notification overlay in Spanish about a delivered order.

Black italic text 'En hora' centered on a teal background.

Chat message from Lionel with a photo of a soccer player in an Argentina jersey, saying he will be delivering your order and you can write to him for anything.

Illustration of the 2022 FIFA World Cup trophy on a pink background with text 'Copa del Mundo 2022' and '1 Producto' below it.

Large crowd celebrating around a bus with people on top waving flags under a clear blue sky.

The impact of the campaign was nothing short of phenomenal.

Users were captivated by the creative representation of the World Cup as a food delivery journey, leading to an explosion of engagement on social media, particularly on Twitter.

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Blue button with rounded edges labeled 'Twittear' on a light blue background.

Twitter trends in Argentina showing Pedidos Ya with 107K tweets, Argentina Campeón with 90.2K tweets, Messi with 81.1K tweets, and Catar 2022 with 70.7K tweets.

Collage of multiple mobile screens showing tweets and order tracking maps related to PedidosYa delivery during the 2022 World Cup.

Two men in dark sports jackets, one holding a FIFA World Cup trophy while the other waves with his arm around him.

Three tweets in Spanish supporting Argentina and the hashtag #PedidosYa: Anto Richieri says 'Daleee Leo traeme el pedido! #VamosArgentina #PedidosYa' with three star emojis; Juan David says '#PedidosYa me hiciste el #Mundial con esta Campaña! #DaleCampeón' with soccer ball and heart emojis; Belo Vaira says 'Ascenso urgente para el Gerente de #Marketing de #PedidosYa' with a smiling emoji.

The campaign's originality, emotional impact, and exceptional engagement were recognized at the highest level, leading us to win the prestigious Gold Cannes Grand Prix.

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Graphic stating winning the 2023 Cannes Grand Prix Gold award with congratulatory text and partnering logos on black background.

Pedidos Ya

Outcomes

The challenge

The million-dollar idea

The impact

Winning a Gold Cannes Grand Prix