Time flies, and before you know it, you’re comparing health coverage options. You’re young, you want to take care of yourself, but everything out there seems designed for other generations.

The existing plans don’t represent you—or they’re far too complex for what you actually need. And then suddenly… Medicus appears: a health plan that truly fits, because you build it yourself.

We guided Medicus through a strategic shift (for them, and for you) with a proposal focused on prevention, flexibility, and digital self-management, so that the time that flies by isn’t lost.

We developed a custom plan builder that simplifies the purchasing decision for users while improving lead quality for the team.

True plan personalization is something unique and new in Argentina’s healthcare sector, turning the experience into a transparent conversation where users choose their coverage, understand pricing instantly through real-time feedback, and move forward only if they see the value.

Thanks to this initiative, Medicus aims to become the first healthcare provider in the country to enable 100% digital, self-managed enrollment. A true paradigm shift that sets the foundation for the future of healthcare in Argentina.

In addition, to simplify, bring clarity, and strengthen the sense of belonging, we reduced the plans from 40 to just 5 (Azul, Celeste, Family, Integra, and Conecta), while keeping clear personalization options and separating add-ons that were previously communicated as standalone plans. This not only organizes the user experience but also makes customer segmentation and data analysis easier.

With clear navigation and communication, we made everything visible from the very first scroll—from brand assets (like the partnership with Los Pumas) to each of the three key decision drivers. Everything that matters, right up front.

The palette builds on Medicus’ historic blues, balancing an institutional shade with a more vibrant one to appeal to younger audiences without losing medical credibility.

Photography shifts away from the hospital setting toward outdoor living and holistic well-being, reinforcing the idea of preventive medicine for the user.