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Case Study
Marketing Tech Day
Brand Identity for Austral University's First Open Event

We partnered with Marketing Tech Dey to create a strong brand identity for their event, guiding them through every step of the process

Client
Marketing Tech Day
Year
2024
Country
Argentina
Service
Brand Identity
Outcomes
+20
Brand assets
1
New logo
This metrics and outcomes had came from the first year from the product release
The event
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The challenge
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The result
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Stack and tools used in the project
Figma
Slack
Photoshop
MidJourney
The team
Paisanos
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Marketing Tech Day
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Marketing Tech Day is the first Marketing and Technology event of the Faculty of Business Sciences at Universidad Austral.

The event aims to gather important speakers from the fields of marketing and technology to share their insights, experiences, and latest trends.

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The task was to create a comprehensive brand and event identity from scratch, all within a tight timeframe.

This included developing a unique visual identity, crafting compelling messaging, and designing an engaging promotional strategy that would capture the essence of the event.

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We delivered a cohesive and vibrant brand identity that perfectly captured the essence of the event. The visual elements, from the logo to the promotional materials, were well-received and resonated with the target audience, creating a buzz around the event.

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