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Case Study
Marketing Tech Day
Brand Identity for Austral University's First Open Event

We partnered with Marketing Tech Dey to create a strong brand identity for their event, guiding them through every step of the process

Client
Marketing Tech Day
Year
2024
Country
Argentina
Service
Brand Identity
Outcomes
+20
Brand assets
1
New logo
This metrics and outcomes had came from the first year from the product release

The event

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The challenge

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The result

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Stack and tools used in the project
Figma
Slack
Adobe Photoshop application icon with blue 'Ps' letters on a dark blue rounded square background.
Photoshop
MidJourney
The team
Paisanos
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Marketing Tech Day
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Empty auditorium with rows of chairs facing a large stage screen displaying 'MKT Marketing Tech Day' on a pink to orange gradient background.
Black background with white text reading 'MKT MARKETING TECH DAY' and a note about a designed adaptable grid for showcasing strategic partners.
Three horizontal color gradients transitioning between orange (#FF5118), pink (#EAAAFF), and mint green (#94DEB8) labeled as Orange MKT, Pink Talk, and Neon Tech.

Marketing Tech Day is the first Marketing and Technology event of the Faculty of Business Sciences at Universidad Austral.

The event aims to gather important speakers from the fields of marketing and technology to share their insights, experiences, and latest trends.

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Vertical gradient background transitioning from light purple at the top to bright orange at the bottom.Comparison of two font styles for the phrase 'MARKETING TECH DAY': Parabole font with a distorted, broken style, and PX Grotesk Pan font in a clean, bold sans-serif style.
Dark subway platform with a black digital display showing text in Spanish and English about user experience by Alvaro Echazu.
Sequence of colorful geometric shapes: white squares, dark gray upward triangles, purple squares, green upward triangles, and four orange circles clustered together on a black background.
Woman in green blazer speaking and gesturing during a Marketing Tech Day event with colorful screens in the background.
Black stylized letter M with curved middle resembling a sine wave on a dark gray background.Placeholder card with purple star icon, displaying 'APELLIDO NOMBRE PUESTO' in white and 'EMPRESA' in gray text on black background.

The task was to create a comprehensive brand and event identity from scratch, all within a tight timeframe.

This included developing a unique visual identity, crafting compelling messaging, and designing an engaging promotional strategy that would capture the essence of the event.

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Close-up of a modern laptop keyboard and screen showing a colorful event schedule bar with Spanish text.
Man with short dark hair and beard speaking on stage with a large screen showing his blurred image behind him.

We delivered a cohesive and vibrant brand identity that perfectly captured the essence of the event. The visual elements, from the logo to the promotional materials, were well-received and resonated with the target audience, creating a buzz around the event.

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Three side-by-side portraits of a smiling woman with long brown hair wearing a white shirt: normal color, black and white, and color with purple and pink gradient overlay.
Man wearing a green lanyard and speaking at a clear podium with a colorful geometric background.
Man speaking on stage in front of a large screen displaying the text 'Strategy + Product + Impact' during a live Marketing Tech Day event.