Homie asked us to take their Product UX and UI to the next level. Having accepted the challenge, our team focused on finding patterns from their new brand book to implement in the product.
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At the project's early stage, we worked with Homie's team to identify the ideal UI patterns that matched the product to be designed.
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The Hero section of Homie's home page was a critical decision to make since most of the conversions are initiated from here.
We explored more than a dozen content types in order to find the one with the best mix between a great UX and an outstanding visual impact.
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When building MVPs, iteration speed is crucial.
That's why we created a scalable UI system that allows Homie's design and development team to add new features without the need to incorporate new component structures into the product.
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Paisanos helped us to find our digital identity and to strengthen our brand in a booming industry, where standing out is a huge challenge.
Message from Miguel Maidana | Product & UX Director at Homie
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