A modern approach to real estate in Mexico

How we helped Homie to design a disrupting experience for their proptech platform


Web App


Product design
Product implementation


1 Product Owner
1 Scrum Master
1 UX Designer
1 UI Designer
1 Front-end dev
1 Back-end dev


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A new product identity

Homie is leading the institutionalization of the fragmented Mexican housing sector. The company solves challenges that face tenants, property developers, and owners by making the rental process more efficient.

What did they ask Paisanos? To take their Product UX and UI to the next level.

Having accepted the challenge, our team started focusing on finding patterns from their new brandbook to be implemented inside the product.

References and low-fi wireframes

We needed to figure out together with Homie's team what were the ideal UI patterns that match with the product to be designed.

That's why at the project's early stage we carried out several reference sessions where we explored and discussed the already existing products and their characteristics.

While our UI team was focused on the product’s identity, the UX team started wireframing in order to make decisions about the product structure and information architecture.

Testing Heros in hi-fi

The Hero section of Homie's home page was a critical decision to make since most of the conversions are initiated from here.

We explored more than a dozen content types in order to find the one with the best mix between a great UX and an outstanding visual impact.

A scalable UI system

For MVPs, iteration speed is crucial.

We've created a scalable UI system to allow the design and development team of Homie to add new features without the need to incorporate new component structures to the product.

Ready to take off

With a new and fresh product identity for their platform, Homie is ready to take off and take their vision for the next years to execution.

At the end of the project, we handed off a complete code base and design files for the product suite for their internal team. Now, finding and renting your new home in México is easier and more pleasant than ever!

"Paisanos helped us to find our digital identity and to strengthen our brand in a booming industry, where standing out is a huge challenge."

Miguel Maidana - Product & UX Director at Homie

"Designing for Homie was really fun and challenging. We worked really close to their team and the feedback was extremely accurate and professional!"

Leonardo Suarez - Product Designer at Paisanos

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