Brubank 💳 is the first and largest digital bank in 🇦🇷 Argentina

We crafted a new website for Brubank, creating a new identity and set of UI elements that ultimately allows their team to update content regularly and with ease.

A new product identity

Brubank is the first digital bank in Argentina, founded in 2017. After many years of leading the Fintech industry, it was time to refresh their product identity.

The challenge was to represent the product improvements of the past 6 years in a new UI and brand identity, but respecting their brandbook guidelines.

The process

UX Design

Before starting with the UI magic, we focused on understanding wich goals and jobs to be done needed to be addressed for each section of the website.

UX Writing

Once we had the web structure and wireframes, the writing team created all the heading structure and content for each section. The idea was to create a voice and tone simple and emphatic.

UI Design

The main task of the project was to redesign all their website. We started with a design system that defined the identity, and then proceed with key components that would be used in every section.

Development

For the development we decided to use Webflow, This will allow Brubank's marketing teams to make changes in matter of minutes and to add new features sections at the speed of light without loosing any quality.