Brubank

Founded in 2017, Brubank is the largest digital bank in Argentina. The company is known for its user-friendly interface and commitment to transparency, with no hidden fees and clear communication of its terms and conditions.
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The main challenge for this project was to seamlessly integrate Brubank's diverse range of products and services into a cohesive digital experience.

Before starting the design process, the UI team held a moodboard and references session with Brubank's team to decide on the approach to take.It was agreed that a modular and clean structure would be important for accommodating information about new features.

Products like Revolut, which offers various features and services on a single website, were used as a reference.

Additionally, we aimed to incorporate the clean design approach that Apple has been using for years.

Since day one, Brubank has maintained a flexible and relaxed voice and tone, which has been a key attribute differentiating it from traditional banks.

We didn't want to change that, so our writers focused on creating new variants aligned with the new website content while maintaining the same tone.

In order to add fluency to the website, our Motion designers animated illustrations and components for each section.

They've created simple but fun interactions that gave life to the UI design.

We assisted Brubank in making some adjustments to their identity, primarily by changing the typography they had been using since the beginning and incorporating emojis into some of their cards and banners.