Brubank 💳 is the first and biggest digital bank in 🇦🇷 Argentina

It’s true, and for that they needed a new landing page wich provides solutions for them and their clients migrating it to Webflow,  with a modern
structure and a new identity.

Visit website

A new product identity

Homie is leading the institutionalization of the fragmented Mexican housing sector. The company solves challenges that face tenants, property developers, and owners by making the rental process more efficient.

What did they ask Paisanos? To take their Product UX and UI to the next level.

Having accepted the challenge, our team started focusing on finding patterns from their new brandbook to be implemented inside the product.

Team

How do we faced the challenge?

UX Design

The Uils team already had an idea of the user workflow, but since there were some assumptions made, our UX team decided to challenge the work done and they proposed to start from scratch.

UX Writing

In order to validate that drivers will be able to understand the product and hit the goal of creating the account and validating their drivers app credentials, we ran a set of user interviews with real Uber and Cabify drivers.

UI Design

Once we had all the UX definitions, our UI team worked very close with the Art Director and with Uils marketing team in order to create a unique identity and to design the product interface with high quality standars.

Development

With the hi-fi interface design, the dev team implemented the mobile app using react native and Storybook for UI documentation. They worked very close with the client in order to test each sprint release.

A new product identity

Homie is leading the institutionalization of the fragmented Mexican housing sector. The company solves challenges that face tenants, property developers, and owners by making the rental process more efficient.

What did they ask Paisanos? To take their Product UX and UI to the next level.

Having accepted the challenge, our team started focusing on finding patterns from their new brandbook to be implemented inside the product.

Voice and tone

Homie is leading the institutionalization of the fragmented Mexican housing sector. The company solves challenges that face tenants, property developers, and owners by making the rental process more efficient.

What did they ask Paisanos? To take their Product UX and UI to the next level.

Having accepted the challenge, our team started focusing on finding patterns from their new brandbook to be implemented inside the product.

Comercios
$7000
Gastos online
$30000
Extracciones
$2500

Motion design

Homie is leading the institutionalization of the fragmented Mexican housing sector. The company solves challenges that face tenants, property developers, and owners by making the rental process more efficient.

What did they ask Paisanos? To take their Product UX and UI to the next level.

Having accepted the challenge, our team started focusing on finding patterns from their new brandbook to be implemented inside the product.

The problem in numbers

Without their own vehicle, a driver perceives 40% less of monthly income

Team

How do we approached
the 💡 problem?

UX Design

The Uils team already had an idea of the user workflow, but since there were some assumptions made, our UX team decided to challenge the work done and they proposed to start from scratch.

Usability Tests

In order to validate that drivers will be able to understand the product and hit the goal of creating the account and validating their drivers app credentials, we ran a set of user interviews with real Uber and Cabify drivers.

UI Design

Once we had all the UX definitions, our UI team worked very close with the Art Director and with Uils marketing team in order to create a unique identity and to design the product interface with high quality standars.

Development

With the hi-fi interface design, the dev team implemented the mobile app using react native and Storybook for UI documentation. They worked very close with the client in order to test each sprint release.

Wireframes

We started testing the user flow before getting into high fidelity design

Design System

Reusable components 🧩 for a scalable and consistent product

"The team energy and commitment with our project was amazing. They were extremely aligned with our interests."

Tomás Costanzo - CoFounder at Uils

BACK TO HOME next case